Getting Traffic to your website
Isn’t that what it is all about? Without traffic, you won’t be in business very long. It is the most important aspect of having a website. You can’t sell anything without customers. You can’t give advise nor receive any. If you can’t make any money from your website, how long will you be able to pay for the cost, before you run out of money?
It needs to be said, but there is no shortage of Internet traffic. It is there for the taking. It is up to you, though, to go out and get it. The famous line from the movie that said, “Build it, and they will come”, doesn’t work for the Internet. You have to go “capture it”, whether through advertising, social media, or by SEO.
Internet traffic comes from several different sources, each supplying different visitors to your website. Depending on what your website is all about, will depend on which source you will want the majority of your traffic to come from. This is known as ‘targeted traffic’. There are information seekers just looking for free information, for whatever reason. There are the buyers, who are seeking a particular product or service. There are the surfers, who are not looking for anything in particular, they are just surfing.
Each source of web traffic has each of these three previously mentioned visitors. So how do you distinguish the difference? How does one direct a “buyer”, for example, to their website, versus an “information seeker?” By the keywords that you use in your <Meta Tags>, of course.
Some of the various sources the traffic comes from are:
* Search Engines
* Social Media
* Website Content
* Links and back-links
90% of all web traffic will come from the search engines. This can be ‘free traffic’, or through PPC (Pay Per Click) advertising. The keywords that are used in your ‘source code’ will determine what kind of visitor you will land the majority of the time. Information seekers will enter different search terms than what buyers will submit to a search engine.
For example, an information seeker looking for information about TV’s, might submit a search term using ‘Reviews’, or ‘warranties’, as a place to start finding relevant information. A ‘buyer’, however, will more than likely use different keywords to find the information they are after, like ‘brand or model of TV’, ‘prices of’, ‘best of’, ‘HDTV’s’, ‘Cheapest’, etc, etc.
Your SEO of your website must cater to these different web visitors, depending on your website. If you are an affiliate for a vendor that is selling ‘RCA TV’s’, for example, you might create a page about how you bought a particular RCA TV and what you found most interesting, what you liked best about this model, and why you recommend this TV. In your <Meta Tag>, you would use something like ‘Review of (model) TV’ or ‘Best (model)’, ‘RCA 40 inch LCD TV’, etc, etc.
Today more and more people, as well as businesses are using social media as a tool to reach more people. Why? Because it works! Facebook, Twitter and even You-Tube are the three biggest social media networks that attract and send millions of web broswers to your market. Yes I said millions!
Facebook alone has over 36 million members. As an example only, if you were able to attract just 1 percent of this volume, that is over 360,000 visitors. What could that do to your sales? Even if you were able to convert just 1/10th of those visitors a month in sales, that is still 360 sales that you would not have had by not using Facebook!
Pay Per Click has been the most widely accepted form of paid advertising on the Internet since search engines were first introduced. It can also be the most expensive. The best way to use this form of getting traffic to your website is to use the proper keywords or keyword phrases. Again, it is dependent on the type of traffic you are seeking.
An e-commerce site, for example, will want to use the search terms that a buyer will be using to purchase something in their ‘click-able link’. Google’s ‘keyword Tool’ is by far the most used tool to distinguish between what relevant search term is being used by a buyer versus just an information seeker. It may take several submissions into this tool to find the best search term. But the relevancy of what is found far exceeds the time it took to do the market research.
This tool will also aid in finding what keywords are best to rank for, by looking at the competition for that particular keyword, or keyword phrase. In a high competition area for a particular keyword, it is nearly impossible to rank high in the search engine rankings of your website. It will take time, links to and from your website for that search term, and a little luck. It is much easier, and wiser to use the lower competition keywords starting out. The long tail keyword phrases also are very good to start with, until you get a much higher ranking by the search engines.
In my opinion, website content is the best form of traffic-generating source for any website. Google will even tell you, Content is King. It also takes the longest. Why? Simple. It takes time to create relevant content, and for the search engines to notice it, index it, then rank it. It takes time for other websites, Blogs, etc, to notice, and link to it. This starts the ‘cascading effect’, of the website to go from rank 10,000 to 100, in 24 hours. Like a snowball, the more it rolls, the longer it rolls, the larger it becomes.
The more content a website has, relevant to the keywords it is using for that page, the eventual higher ranking the website will get. The closer this website gets to the first page in Google, Yahoo, or Bing, obviously the more traffic this website will receive. The more free traffic this website receives, the higher it becomes in the ranking. The higher in rankings it becomes, the more linking from other websites, the higher it climbs still. As you can see, starting out with the right keywords, building relevant content to these keywords, is the best source of traffic.
Links and Back-Links
Back-links are like votes you receive from other websites. These websites link to your website and tell all their loyal visitors your website also has good, relevant content, in case they are interested. This source of traffic is free, and the more of these back-links your website has the better, the higher in rankings it eventually becomes, the more traffic it will receive.
Links and back-links are like ‘word of mouth’ advertising. It is the best, but usually the slowest. Now days not necessarily true. There are link exchanges that do a lot of this time-consuming submissions for you, for a fee. Some are free, however, you get what you pay for.
Do not discount the power of article submission. Article submissions have been around since almost the invention of the Internet. It is the oldest form of broadcasting content on the web. Article submissions do several good things for you and your website.
1. It creates content that is shared all over the Internet.
2. It produces back-links to your website, which creates traffic.
3. It builds a relationship between your website and the reader.
4. It builds trust in you as an authority in what your article is about.
It has the advantages of getting your advise out to more viewers at one time than any other source. It is widely used by millions of people, as well as other websites. The back-links that this can create can more than triple your traffic in less than a week. The relationship that is built can put you in high demand for what ever you want to offer, sell or talk about. The trust that can be built could mean retaining loyal customers for years. Just think what that could do to your ‘bottom line.’
Blogging is another source of traffic, which even though I have mentioned it last, doesn’t mean that it is the least source. Blogging has recently expanded and exploded onto the scenes in just a few years. Similar to article submissions, just without the rules and regulations that some article submission websites conform to. Another form of ‘word of mouth’ advertising. You go to someone else s blog, you read someones opinion, desire or recommendation, and add your comment or suggestion. Then you leave your ‘sig’ file, which links back to your website. The better the comment you leave, the more it is read, the more readers that will follow your link to your website. This traffic is free, and many times lead to an unbreakable bond between your website and the customer.
You can build back-links to your website this way. Very quickly, I might add. There are literally thousands of blogs, in every form of market and niche around. It is time consuming, but literally fail-proof. You can turn on, then off again, the traffic your website gets by the number of blogs you leave a comment on. This is considered ‘new content’ by the search engines, and hence, search engines love new content. Create a dozen a week, and you could possibly have an avalanche of new traffic to your website!
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Merrick Global Industries LLC
Also be sure to see eCommerce Marketing