So tell me what does SEO mean to you? The letters stand for Search Engine Optimization, but what does this mean really?
Is it a way to get your website to the top of the search engines?
Is it a way to limit accessibility of getting traffic to your site if it does not conform? What can we do to increase our SEO on our websites? I have some best tips for SEO below that you should read. How about a free seo keyword tool?
Some trivia information I want to give you about why SEO is such a major contributor to making or breaking a website. Turns out that the search industry (Google, Yahoo, MSN, etc) is worth in access of more than 16 billion dollars. They control who gets on top of the search engines. They make the rules. Google controls 53% of all Internet users with their free Google + Gmail accounts. Blogs are at the center of SEO with over 430% more indexed pages and 97% more active links. 93% of all online activity start with queries to the search engines.
Is SEO important? You bet it is! That is why so many sites are beginning to play by the rules that the search engines set. Remember the fixes that Google did to their Algorithms? Many a website that were making a comfortable living up high in the search results tanked to the bottom, and many of them never revived.
SEO is what I call “Rules for websites to follow“. In other words, it is like the old proverb that said, “you better mind your parents, or else.” Or else what? When I was younger I knew not to question why, because I did not want to know “what else” really meant. I know I may get laughed at because of this comparison, I may even get blasted.
So as my above analogy compares “SEO” to the “rules to follow”, if you think about it, it is actually better for everyone. Why? Because now if the search engines say that you must do “XXXX” or else we will not send you traffic, it will get your attention very quickly. It makes all websites that adhere to search engines rules fit into one group. The ‘other group’ is shun and not represented.
I have come up with a test that you score yourself points for SEO. The higher your score, the better your overall SEO strategy is. I only use 6 different strategies for this test. You get 2 points for each successful strategy that you have truly completed. Are you ready to see how You score? Now for the best tips for SEO.
Ready,… set,…. Go!
Question 1. Keywords
Ideally, your keyword is in your domain name. If it is not, no sweat, not all is lost, score yourself (-1) points.
For the time being, having your keyword in your domain name gets top billing. A website that is selling leather dog collars for example, and their domain name is “LeatherDogCollars .com” would automatically get top seed over another website selling the same product but their domain name is “DogLeashesAndAssessories.com”. The keyword Dog Collar is in first name, but not in second name. So Dog Collar keyword goes to the domain name that has the keyword in their name. Score: 2 points
As the search engines advance and get better and better at searching, they are also getting smarter. I see a time when having the keyword in the domain name irrelevant, because that is all from old school technology. One day in the near future, this will not matter anymore. As these search engines progress, they will be very, very hard to fool. In fact some people have claimed they will be smarter than even you or I….
Keyword research is the heart and soul of any good webmaster. When I first started writing, I would go to Google to see the search volume for a particular keyword. I would save the ones that had low to medium competition. Then I would go write my article…trying to word my sentence just right to include the keyword phrase withing it. Sometimes I had to get quite creative in sentence structure to use my keyword phrase.
Now-a-days keyword research has gotten almost scientific. Philosophy professors have added their answers to why some keywords are better than others. Their explanation is a customer goes through several stages of a buying process. From their first thought, to investigating the product, to deciding if a need really exists, to which brand, color, size, etc., to where to buy the product to the price of the product.
When the customer gets to a specific brand name, size, color, etc, then this customer is ready to buy. Any other time in their decision making process they are only searching for answers, and not ready to buy. So certain keywords using these markers are better than all the other keywords. Long tail keywords, see my Long tail keyword post, are much better for capturing customers when they are ready to buy. Also go discover How to find keywords for website.
Question 2. Meta Tags
This is still a huge reason to always do your meta tags in your title, and descriptions. Google uses this meta label for relevance between that keyword search term that was used and your site. When you type a keyword to search, the search engine displays websites that use that keyword. The more pronounced a site that uses this keyword in their title, the description, and content, the more relevant you site becomes for that keyword. So this scores you: 2 points.
Question 3. Content
It is still true: Content is King. It use to be a 300 word article was enough to get you indexed and high on the search charts…. But not anymore.
Google wants posts that are rich in content, at least 500 words but better if they are from 750 to 1000 words. Why? Content. As the search engines adapt, they get smarter. The more words your article has, the better it is viewed as “rich content”, so the more words mean more content. The better you can educate your consumer, customer or visitor, the closer you can become an authority site withing your niche. Content that has more words than 400, score: 3 points.
Question 4. Backinks
This still plays a vital role in page rank (left over from old school ways) because the search engines still see the more incoming links a site has versus out-going links must mean you are an authority site. One day I promise you this will not be the case, but for today and the next little while, the more backlinks you can get, the better. http://www.forbes.com/ says that if content is king then backlinks are queen. That tells you just how important backlinks are…
It goes without saying, to get more backlinks you have to work very hard at getting other sites to link to you. Oh did I fail to mention “quality backlinks?” The better or higher page rank a website has that links to you, gives your site that extra “Google juice” to rank your site higher in the search engine results. So more is better but if they are a low quality sites then you are better off without them, totally. Score 3 points if you have good quality backlinks.
Question 5. Social Media
Google’s algorithms have obviously changed recently because social media plays such a vital role of sharing content throughout the Internet. In fact, if you were to place a post on your site, even a video, especially on YouTube or Facebook, and that post or video went viral, you could be getting 100,000 views in less than 24 hours. So never discount sharing your content on Facebook, Digg, Pinterest, or Twitter. These social media sites send search engines signals of influence and authority. Score yourself 1 points for every account you have opened, a facebook page, twitter feed, digg feed, and/or Pinterest page.
Question 6 Product Images
The best websites have at their disposal images of the products they are selling. But wait! Not just images, good images and images that are supplied with the correct “alt tags” describing the image. When people search for a product on the search engines, not only are they looking at the keywords results ,but also the images results. If your image is tied to the keyword, then pat yourself on the back… That is worth 3 points.
Total your score. Best score is 17. That means your site has been live for long enough time to get backlinks.
14 to 17 – You site should be able to be in the top 20% of all competition websites in your niche.
10 to 14 – You are on your way to advancing your site up to the top 20%. I would place you in the top 40% of all websites in your niche. Still a very good score.
8 to 10 – You are awake and see that that you have lots of room for improvement. You are still better than the other lower 50% of all websites in your niche, but to really call yourself successful, you need improvement.
3 – 8 – You are new to the Internet marketing niche and no where near able to call yourself educated and experienced. You are leaving many dollars on the table, if you are even making any money at all. You have vast room for improvement but now that you know where you need to improve…..Just DO IT!
Most of the best tips for SEO below are old but they still are extremely effective as far as getting your website higher in the search engines. I encourage you to explore some of these tips and use them, because they work!
Try some of these other valuable tools that should propel your site higher in the search engines. Best Tips for SEO are as follows:
- Link building strategies
- Directory submissions
- Article submissions
- Press releases
- Social Media
You do need to submit your website not only to the search engines, but also to all the following directories
Note: You can only submit one keyword phrase to each site.
Directories Submissions (like online yellow pages)
Free directories (1) Directories that will give you a listing in the proper category/subcategory for free (google likes these)
Paid directories (2) Directories that will give you a listing in the proper category/subcategory for a fee
Multiple link directories (3) (will allow more than one keyword to more than one page to point back to your webpage)
I L Q Directories (4)
Niche Directories (5)
Local Directories (6)
Add RSS feeds
(6) Local directories
www.key2seo.com – for fee of $20.00 will submit your website to over 200 blogs and news agregators
Directory Submission Guidelines
Find the most appropriate category
you may not find a perfect match, just find the best that site has
Use a keyword phrase for your title
Alternate, don’t use the same one all the time
Use a description based on the phrase
www vs. non-www.
Use your name and an email from your site
Do at least 20-30 a week (50 is great) 150 a week is bad. Google will penalize you.
Use a keyword for your title page. Number one mistake most people make when submitting to directories is on the keyword phrase/title, is using the name of their business. The key is to use the title tag. Target 4-5 title tags. IE – Take one keyword phrase from your home page, then if you have 4 product pages, take one keyword from each page. Now you have 5 keyword phrases to use as targeted keywords. Do not add or randomly pick similar keywords to title page.
Article submissions will add traffic to your website because it is relevent, new content, back-linked to your website.
Article submission Rules
Write articles that are at least 300 words long….Highly recommend at least 500 words.
Write at least 3 articles per month (Bare minimum)
If you have a 500 word article make sure you use the keyword phrase you are going after at least 5 times in the content. (title, content, headings, at least one link back to your website)
If you are submitting to a site that does not allow anchor text, then wrap the keywords around the URL when referencing the URL.
Use Keyword phrases for the link, not your URL (Site name from time to time is ok)
Press Release Submissions (Tier 1)
http://www.newsvine.com (opinion/editorial news
Press Release Tips
Write something newsworthy, something about the site/company
Written in third person
First paragraph says what happened, next paragraphs answer who, what, when, where, why
Press Release Rules
Get at least one press release per month – at least
Do not submit tthe same press release to all different press sites. Slect different sites
Find people to write them for you on:
Blogging (Linking) Strategies
Find related blogs by searching for them on Google and leave useful comments and not comment spam.
You will find a lot of traffic for a new blog will come from other blogs in which you are leaving useful comments on.
Ask bloggers related to your topic for a link. (Whats the worst that can happen? They say no – move onto the next one)
QQuality Link Sites
Use the competition to find links
– Find sites that carry a high page rank, and ask them for a link
– Download the google toolbar to find out the page rank of websites (http://toolbar.google.com)
– The higher the page rank your link is on, the more it does for your website
.EDU and .GOV links
– finding quality links through established sites can be difficult task, but finding them through .EDU and .GOV sites may not be as difficult as you think
– Alumni sites for .EDU
Personal blogs for .GOV
– Search for them
Using the competition for link building
– In Google if you type in “link:www.whateversite.com”, you will get the sites that are linking to them.
– This can give you a good starting piont as well to see who your competition is linking to so you can do the same
– In Yahoo type in “site:whateversite.com”, then click on “inlinks”.
– This tool usually gives more results than google
Social Networking Sites
Del.icio.us – Delicious is a social bookmarking site where you can easily keep track of all the links to sites you like (as well as your own links) and share them with the community of users on del.icio.us
Digg – Digg is a powerful community based website that uses user feedback and suggestions to rank articles that are submitted through it
Reddit – (more of a news site) Same idea as Digg where users can submit and share articles they like and store them for future reference
Using Search Engines Tools
– Social Media for Firefox
– Aaron Wall SEO tool for firefox
– Rank checker
Social Media for Firefox
– Download this toolbar to find what stories have been submitted on what social networks, and use the tool to help you build a better social media account
– When you have a powerful social media account, you can submit stories and build friends that can help you get your viral campaigns to be popular and in turn build up massive links for your website which will help out the trust and authority of your site.
– More trust and more authority will lead to better search engine rankings
– Every Internet business owner should have a marketing strategy that clearly outlines everything they need to be working on during the optimization of their websites
– The secret to SEO is Consistency and Time
– Come up with a strategy for how you’ll do it, then work that strategy.
I hope you find some useful information in this post. If you like it, I invite you to share it with your friends or collieges, plus you can comment here anytime. thank you for reading!
To Your success!